Frequently Asked Questions


What is this new product and why is AYEM™ good for me?

AYEM™ is a breakfast bowl* made with protein and omega 3 DHA for your body and mind**. It combines high quality protein for maintaining muscle mass and omega 3 DHA for taking care of your brain**. Never before has it been this easy to get a meaningful helping of high quality protein, omega 3 DHA, and vitamin D in a single tasty portion.

* As part of a balanced breakfast. ** Proteins contribute to maintenance of muscle mass. DHA contributes to maintenance of normal brain function. The beneficial effect is obtained with a daily intake of 250mg of DHA. One product contains 250mg of DHA. The product should be consumed as part of a varied, balanced diet and a healthy lifestyle.

It is available in three flavours:

  • A low-fat, milk protein-based breakfast pot with almond, omega 3 DHA, vitamin D and a topping with goji berries, sweet dried cranberries, pumpkin seeds and almond slices.
  • A low-fat, milk protein-based breakfast pot with blueberry, seeds, almond, omega 3 DHA and vitamin D.
  • A low-fat, milk protein-based breakfast pot with pear, apple, seeds, almond, omega 3 DHA and vitamin D.


Why do we need protein?

Protein feeds our bones, muscles, tendons, ligaments, skin and hair. The protein we eat supports our muscles’ maintenance 24/7/365. Our bodies can store fats and carbs but not protein, so it’s recommended we eat protein at every meal.

Why at breakfast?

Many of us eat lots of protein at lunch and dinner but not at breakfast. This is what we call the protein gap at breakfast. When we eat adequate protein throughout the day, it helps our bodies to regularly rebuild muscle mass.

Why whey?

Whey is the watery part of cow’s milk left over once the milk has been curdled to make cheese. As long ago as the 1700s, people have been consuming whey for its nutritional benefits. It is a high quality protein, containing the essential amino acids we humans need (essential because we can’t make them on our own, we have to get them through food).

Why do we need omega 3 DHA?

Omega 3 DHA feeds our brains: it supports maintenance of brain function throughout our lives. That’s where AYEM™ comes in: we’ve got the recommended daily amount in each little pot to help you get what your brain needs. And the DHA in AYEM™ is extracted from algae: a natural, plant-based, sustainable source.

Who is launching this new brand?

Click here for Our Story.




Where can I buy AYEM™ from?

You can buy AYEM™ from

How do I place an order online?

  1. Go to
  2. Click ‘Order Now’ (top right)
  3. Enter the delivery postcode. We are only delivering to certain parts of London for the moment.
  4. Select how many pots you wish; 10 pots (AYEM Happy) or 20 pots (AYEM Devoted) or 20 pots (AYEM TRIBE) if you want us to deliver to your work/other group.
  5. Choose flavours and number of each.
  6. Choose a date for your delivery and a booking slot (this is available from the day after your order is placed). Each slot is 90 minutes, starting at 9am, and ending at 9pm, Monday to Friday.
  7. Provide your delivery address.
  8. Finally, enter payment information through our secure payment portal.

How do I view my order once I’ve placed it?

Shortly after you have placed your order, we’ll send a confirmation email to the email address you have given us.

Can I change my flavour?

If you’d like to change your flavours, email, and include your name, your delivery postcode as well as the new flavours and quantities that you’d like to order.

Can I choose when the product is delivered?

When you place your order you will be asked to select a date and a time slot of 90 minutes for your first delivery.  Because AYEM™ is chilled we’ll deliver when you’re at home so you can put your pots straight in the fridge.

How do I change my delivery slot?

You can always email us at if you’d like to change your delivery. Please provide at least 3 hours notice before your scheduled slot. Any changes after this point will mean you’ll need to pay £6.70 as a late notice fee for us to re-deliver. We’re working with some very nice folks who will deliver right to your door. If we tell them too late, we will have to pay them anyway even if they did not get to complete their delivery.

What payment methods do you accept?

We accept all major credit and debit cards from Visa, Mastercard, American Express and Discover.

Is the online payment safe?

Yes, the company that processes payments is called Stripe. They help power 100,000+ business in 100+ counries and across nearly every industry.

When do you take payment of my order?

We take payment as soon as you confirm your order at the checkout.

Do I have to create an account?

We advise that you create an account so that you can login to view your order/ delivery history at any time and, if you need to do so, to edit any of your personal details. You can still order AYEM™ without creating an account but you won’t have access to making amends to your personal information and order details.

Can I be refunded for my order?

We hope you’ll love AYEM™ as much as we do. However, if you’re not convinced, could you please send us an email and be so kind to tell us what we can do better?  It will help us improve and we will be happy to refund your purchase.

How do I cancel?

If you want to cancel your subscription, you can at any time after your 1st delivery, simply email, and include your name, and delivery postcode.


Where can my order be delivered to?

As we are testing the home delivery in a selected area of London, we can deliver to any of the following postcodes:

W4,W5,W13, W3, W7, W12, W6, SW6, SW5, SW10, SW3, SW7, W8, W11, W10, W9, W2, NW8, NW6, NW10, SW13, TW9, TW8, TW7, TW1, SW14, TW10, SW15, SW18, SW19, SW11, EC4, EC2, EC3, E14, SE10, SE8, SE14 and SE13

Can my order be delivered to a store?

At the moment, we are not able to deliver in other stores. But we will consider this idea for the future.

How does delivery work?

For  your delivery, we ask you to select online a 90 min slot (Friday to Monday from 9am to 9pm). Someone needs to be at home for the delivery to be sure AYEM™ can be put straight into the fridge. If you are not present, we will have to charge you to re-schedule the new delivery. However, because we know we often have busy lives, you have until 3 hours before the delivery slot to change it by emailing at

When should I expect my delivery?

We ask you to select a 90min delivery slot and we will deliver within that time. If you order before 5pm, you can receive AYEM™ the following day.

How much does delivery cost?

Delivery costs are £8 for the “AYEM™ HAPPY” package and is FREE with the “AYEM™ DEVOTED” and AYEM TRIBE (20 pots).

Do I need to be in when my order is delivered?

Yes, you do. As AYEM™ is a chilled product we like to ensure that it has arrived safely. If you’re not at home when it is delivered, we will email/ call you to notify you that the delivery was missed and offer you an opportunity to reschedule. You will be charged for the new delivery.




Is AYEM a yoghurt?

AYEM is not a yoghurt but a new type of breakfast option and cannot be compared with the usual products sold in the chilled aisles

Yoghurts follow a very specific definition –in summary, it is a milk base in which ferments are added.
In the case of AYEM, the base is made of almond paste – not milk – and we do not have ferments in the recipe

For our recipe, to have an almond base with a high concentration of protein and omega 3 DHA is real breakthrough– we have 5 patents behind our production processes. The very high concentration in protein is what explains the unique texture of our product.


Is AYEM suitable for people with lactose intolerance?

AYEMTM is not suitable for people who have intolerance to lactose.


Is AYEM suitable for people with allergies?

AYEMTM is not suitable for people who have an allergy to almonds and milk. See allergens below:

ALLERGENS: Almonds, Milk,

May contain: Gluten, egg (Almond blend only), peanuts, soya, celery, sesame, Sulphur dioxide and lupin


Does AYEM contain gluten?

There are no gluten containing ingredients on AYEMs recipe. However, the health of our consumers being the most important, we prefer to say that AYEMTM is not suitable for people with gluten intolerance as we cannot fully guarantee the exclusion of gluten coming from food products manufactured in the factory.


Does AYEM™ contain any GMO?

AYEM™ does not contain any GMO.


Where can I find the ingredients list and nutritional information?

To see ingredients and nutritional information, click here.



What us the amount of total sugar in AYEM?

The amount of sugar varies from  11.3g per bowl to 13g depending on the version you choose.

  • Almond blend + seeds & dried fruits topping: 11.3g in each bowl (of 152g + 17g of topping)
  • Blueberry & Almond: 13g in each bowl (152g)
  • Pear, Apple & Almond: 12g in each bowl (152g).


We restricted sugar as much as possible in AYEMTM. It includes the added and natural sugar coming from lactose (milk), fruits, almonds and seeds.


Are there any sweeteners in AYEM?

There are no sweeteners in AYEMTM.


How many calories are there in AYEM?

AYEM contains from 156kcal to 213kcal per bowl depending on the version you choose.

  • Almond blend + seeds & dried fruits topping: 126kcal per 100g or 213kcal per 167g bowl (incl. topping)
  • Blueberry & Almond: 103kcal per 100g i.e. 156kcal per 152g in each bowl.
  • Pear, Apple & Almond: 103kcal per 100g i.e. 156kcal per 152g in each pot or pouch.


What is the amount of fat in AYEM?

AYEM contains mostly fat coming from the almond and algae (our source of omega 3 DHA). AYEMTM is low in fat as all the flavours contain less than 3g total fats per 100g.


Depending on the version you choose, AYEMTM contains:

  • Almond blend + seeds & dried fruits topping: 4.8g per 100g or 8g per 167g bowl (including topping) (Without topping: 2g per 100g, 3g per 152g bowl.)
  • Blueberry & Almond: 2.5g per 100g or 3.7g per 152g bowl.
  • Pear, Apple & Almond: 2.5g per 100g or 3.8g per 152g bowl


Where should I store AYEM™?

AYEM™ should be stored in the fridge between +1°C and +6°C MAX.


Where can I find use-by dates?

The use-by dates can be found on each pack.


Is AYEM™ suitable for vegetarians or vegans?

AYEM™ is not suitable for vegans as it contains milk proteins. AYEM™ recipe is free of other animal-based ingredients. Nevertheless, we cannot fully guarantee the exclusion of other animal-based ingredients coming from food products manufactured in the factory.


Where does the Omega 3 DHA come from?

Omega 3 DHA in AYEM™ is extracted from algae: a natural, plant-based, sustainable source.




Can the packaging be recycled?

The cardboard box and pot can be recycled but the lid is currently not recyclable.


Why is there a gap at the top of the pot?

This space is there to allow you add toppings directly into the pot.